Is there anything more romantic, enchanting or sublime, than a garden full of blooming flowers?
This collection is an ode to the mysterious and beautiful nature of flowers – and the brides who are moved by them.
“With Truvelle being my first brand, we're always looking for ways to pay homage to our history while also looking forward,” says Gaby Bayona, Truvelle’s Founder and Creative Director.
“From the past, we've taken the corset backs and pick up skirts that were foundational for the brand, but we've also introduced new ideas – basque waists, exposed boning, shimmer organza, and botanical painted tulle. This is Truvelle for today’s brides – whether you’ve been with us since the beginning or you’re just finding us.”
Finding new shapes
The 2025 Collection introduces a number of exciting new elements to Truvelle’s design language.
For Ivy, this takes the form of exposed boning detailing along the bodice, walking the fine line between a Victorian design lineage and modern lingerie. The result adds shape and comfort as it tucks in at the waist and supports the bust.
In Dahlia, we find a similar exposed boning detail matched with Truvelle’s first ever basque waist. The basque waist, an elegant and classic design element, dips just below the natural waist for a flattering shaping effect.
“I’m super excited about the basque waist on Dahlia and the boning detail on Dahlia and Ivy,” says Gaby. “These new elements are designed to draw the eye to the bodice of these gowns for a very elegant, graceful look.”
Balancing timeless and trendy design
Now in its 12th year, Truvelle has established its own identity in bridal fashion. It’s a love story as told by the many brides and their spouses who share their day with us.
But it’s just as important that Truvelle feels new and fresh to brides who are just joining our community.
“What I love about the Truvelle collection is that it's been around long enough that people use it as a reference point,” says Gaby. “Now, I often hear people say “that’s so Truvelle” about a certain design element – this would’ve been hard to imagine just a few short years ago!”
“I think this collection will stand out in that it's very much staying true to the brand while fitting in with trends like crisp mikados and lovely basque waists,” she said.
Effortless florals
Truvelle has a track record of introducing luxurious and unexpected fabrics into the design and construction of its gowns. The jacquards and organzas that find their way into Truvelle collections inform every aspect, balancing volume and shape with texture and shimmer.
This is especially evident in 2025’s Gardenia and Iris.
Gardenia introduces a beautiful floral jacquard that brings varying dimension and texture depending on the light in the room.
Bountiful blooms trace the length of the gown, appearing soft up close and with more precise shapes at a distance – perfect for everyone at the ceremony, no matter which row they’re in.
Iris brings a light, airy organza and bolder botanical motifs. Organza, being so light by nature, lends itself to movement and a gentle luminance as you walk and dance. Like Gardenia, this motif carries across Iris from top to toe.
“These two new fabrics are fresh concepts that I’m really excited to bring into our offerings,” says Gaby. “People know us for these rich, dimensional fabrics, and the Gardenia Jacquard and Iris Organza are such beautiful additions to the Truvelle fabric library.”
An ode to (and defense of) flowers
The wedding industry is rife with excess. According to the New York Times, “the average American wedding emits 57,152 kilograms of CO2. You would need to plant 2,722 trees to offset this.” We can assume the numbers don’t look very different in Canada.
That’s why, every year, Truvelle finds new, cumulative ways to introduce new environmentally friendly initiatives into each collection – from greening our offices to the gowns themselves.
This year, we embedded our environmentally-friendly practices into the very DNA of the gowns.
“We had the painted flowers on Aster redesigned so that the fabric as a whole can be used easily,” says Gaby. “Before, there was a gradient of flowers, and now it's a more consistent pattern, which means we’re able to minimize waste in the production of an Aster gown.”
Wisteria, featuring a new organza, also breathes new life into an old favourite. “Wisteria has a new organza we're introducing,” Gaby says, “and to minimize waste we're transitioning that organza into our much-loved Lillie dress.”
Aster and Wisteria
Wisteria is also customisable. Along with the Aster gown, allowing for customization at the production stage reduces waste and helps ensure brides get exactly the look they’re after.
Wisteria, in head to toe organza, has detachable pickups in its full circle skirt for beautiful, natural movement and volume. Brides can also opt for detachable sleeves, also in shimmer organza, that sit just off the shoulders and mirror the elegant shape of the skirt.
Aster, rendered in an elegant – and new – painted tulle, brings the same level of customization. Brides can opt for detachable puff sleeves which bring volume to the bodice, offset by the chic sweetheart neckline. It’s the perfect interplay of minimal and whimsical design – and now, brides can have it both ways.
Gowns for every body
The wedding industry at large has missed too many opportunities to create beautiful moments with brides wearing extended sizes, and Truvelle won’t make the same mistake. Truvelle gowns are for every body – not just the ones who conform to a narrow set of arbitrary beauty standards.
As part of Truvelle’s commitment to size inclusivity, each gown is available in sizes 0–26, and each gown was photographed on a model wearing a size 2 and a size 22. To see both models, please visit www.truvelle.com.
“Behind the scenes, we spent a lot of time perfecting our base patterns and revamping our curve fits,” says Gaby. “That’s what I'm most proud of this year.” ✄
